rockstock.co.nz

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.stonepaper.co.nz/

Character length : 21

Title

Rockstock - Photo-degradable paper made from stone.

Description

Rockstock is an innovative new paper made from stone waste. Waterproof, tear resistant and food grade. Use for bags, food storage, labels, wrapping paper and packaging.

Keywords (meta keywords)

rock, stock, rockstock, stone, paper, stonepaper,singlet bags, rubbish sacks, bin liners, environmental, biodegradeable, waterproof, foodgrade, food, grade, tear, resistant, calcium, carbonate, waste,

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://stonepaper.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/administrator/ /cache/ /components/ /images/ /includes/ /installation/ /language/ /libraries/ /media/ /modules/ /plugins/ /templates/ /tmp/ /xmlrpc/

Social

Social Engagement

Linkedin3

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Rockstock - Photo-degradable paper made from stone.

Character length : 51

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> An innovative new paper, made from stone.

Word cloud

rockstock11
paper9
stone9
rich5
mineral5
environmental4
printing3
food3
website3
company3
newsletter3
quality2
values2
range2
suitable2
please2
send2
sustainable2
freezer2
email2
product2
strapline2
made2
packaging2
line2
maps2
help2
bags2
reduce2
like2
using2

Keyword matrix

word	title	descriptions	heading
rockstock
paper
stone
rich
mineral
environmental

Two Word cloud

stone paper3
paper range2
about rockstock2

Three Word cloud

rockstock rich mineral2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 34 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.10

Flesch Reading Ease

80.50

Coleman Liau Index

9.70

Automated Readability Index (ARI)

3.20

Dale–Chall Readability

5.00

SMOG Index

9.50

Spache Readibility

5.00

Number of letters

2062

Number of words

475

Number of sentences

Average words per sentences

Number of syllables

662

Syllables in words

691

Average syllables in words

1.39

Number of words in first three syllables

Percentage of word / syllables

14.53

Words not in Dale-Chall easy-word list

138

Words not in Spache easy-word list

127

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.43 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.stonepaper.co.nz/media/system/js/mootools.js
http://www.stonepaper.co.nz/media/system/js/caption.js
http://www.stonepaper.co.nz/modules/mod_briaskISS/mod_briaskISS.js

List of render blocking css files

http://www.stonepaper.co.nz/modules/mod_briaskISS/mod_briaskISS.css
http://www.stonepaper.co.nz/templates/system/css/system.css
http://www.stonepaper.co.nz/templates/system/css/general.css
http://www.stonepaper.co.nz/templates/rockstock/css/template.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.stonepaper.co.nz/media/system/js/mootools.js
http://www.stonepaper.co.nz/media/system/js/caption.js
http://www.stonepaper.co.nz/modules/mod_briaskISS/mod_briaskISS.js

File size of all javascript files combined

682.47KB

Javascript minifying

You can save 939B (47% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.stonepaper.co.nz/modules/mod_briaskISS/mod_briaskISS.css
http://www.stonepaper.co.nz/templates/system/css/system.css
http://www.stonepaper.co.nz/templates/system/css/general.css
http://www.stonepaper.co.nz/templates/rockstock/css/template.css

File size of all css files combined

144.05KB

CSS minifying

You can save 530B (26% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.stonepaper.co.nz/templates/rockstock/css/template.css you can save 530B (26% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

30.71KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.stonepaper.co.nz/media/system/js/caption.js	60 minutes
http://www.stonepaper.co.nz/media/system/js/mootools.js	60 minutes
http://www.stonepaper.co.nz/modules/mod_briaskISS/mod_briaskISS.js	60 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

783.57KB

Image optimisation

You can save 233.2KB (65% compression) by optimising the images below:

By lossless compressing the http://www.stonepaper.co.nz/images/rock_paper_packaging.JPG you can save 178.3KB (98%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/RoHS%20Logo.jpg you can save 21.2KB (94%) data.
By lossless compressing the http://www.stonepaper.co.nz/.. /sustainable%20Business%20network%20logo.... you can save 12.5KB (62%) data.
By lossless compressing the http://www.stonepaper.co.nz/.. /Rock_Paper_Print_Lores-1.jpg you can save 4.8KB (50%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/stories/rockstocklores.jpg you can save 4KB (26%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/stories/home/hp-anim-11.jpg you can save 2.9KB (15%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/stories/home/hp-anim-07.jpg you can save 2.6KB (11%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/stories/home/hp-anim-03.jpg you can save 1.9KB (11%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/banners/rocktak-220.jpg you can save 1.8KB (13%) data.
By lossless compressing the http://www.stonepaper.co.nz/images/banners/bags-220.jpg you can save 1.7KB (11%) data.
By lossless compressing the http://www.stonepaper.co.nz/.. /masthead-logo.jpg you can save 1.5KB (12%) data.

Links

We found a total of 28 different links.
Internal links: 22
External links: 6

External links:

Link text (anchor)	Link strength
http://www.stonepaperpackaging.co.nz
http://www.facebook.com/.. /125360757486717
http://twitter.com/stone_paper
http://www.energyglobe.info/en/award/about-the-award
http://www.bfpapers.co.nz
Website design & hosting by Essentee

Internal links:

Link text (anchor)	Link strength
http://www.stonepaper.co.nz
Home
About Rockstock
Environmental attributes
Environmental Strapline
How Rockstock is made
Certifications
Printing on Rockstock
Rich Mineral Bags
Rocktak
Product Gallery
About the Stone Paper Company
News
Contact Us
http://www.stonepaper.co.nz/component/banners/click/1
http://www.stonepaper.co.nz/component/banners/click/2
environmental values
.
wide variety of purposes
click here
ISO 14001 ISO9001 standards
Website terms of use

Website security

119.47.118.27

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of rockstock.co.nz